TNS Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Kantar TNS has a unique product offering that stretches across the entire range of marketing and business issues, specialising in: Brand & Communications At Kantar TNS we believe that you can only grow brands if you understand consumers as individuals. You need to get to the heart of how people make decisions: you need precise insight into individual emotional and functional needs. Only then can you accurately predict what drives behaviour – and start infiuencing that behaviour to build and grow brands.
Innovation & Product Development At Kantar TNS we understand that the incremental potential of an idea is what matters most. Cannibalisation destroys value and is a particular risk for line extensions, the most frequent form of product launch. Our individual-based models challenge traditional, aggregate approaches to help our clients understand the true incremental impact of a new product or service. We also believe it is essential to take the guesswork out of the front end of the innovation process by identifying and prioritising the right opportunities before ideation to find high potential growth ideas