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You are here: Home1 / Membership2 / New Balance Athletic Shoes (Far East) Ltd. - HCMC

New Balance Athletic Shoes (Far East) Ltd. - HCMC

About Us

- To function as a liaison office, to conduct market research and promotion activities and to set up investment cooperation projects of NEW BALANCE ATHLETIC SHOES (FAR EAST) LTD in Vietnam; - To promote the execution of contracts and agreements in the field of trading services in compliance with the laws of Vietnam, signed by NEW BALANCE ATHLETIC SHOES (FAR EAST) LTD and Vietnamese partners

Rep/Contact Info

Mr. David Holmes

Mr. David Holmes

Deputy Chief Representative

Mr. Gabriel G. C. Kalaw

Mr. Gabriel G. C. Kalaw

Country Manager, Chief Representative

Mr. Rodd Andrew Patten

Mr. Rodd Andrew Patten

Senior Operations Manager, Footwear

View Personal Bio

Mr. Christopher James Scheller

Originally from the USA with over 20 years of experience in footwear product creation I have been an expatriate in Ho Chi Minh City since 2009. I joined New Balance in 2014 as Director for Running Footwear and am currently the Head of Footwear Development for all Asia.
My arrival to Vietnam in 2009 with Nike was focused on growing the country as a source for development of footwear and expanding the local knowledge beyond manufacturing. The factory and brand teams were coached and mentored on how to receive new designs and build the first prototypes for testing and marketing. All aspects of footwear craftsmanship, performance, cost, and manufacturing were included in my approach.
I have created performance athletic footwear for multiple sports and for elite athletes from Track and Field, Football, Running, Outdoor and Basketball. Those shoes have been worn by athletes to train and win at the highest levels of sport.

Mr. Christopher James Scheller

Regional Head of Footwear Development - Asia

View Personal Bio

Mr. Simon Charles Tidball

Over 4 decades of solid experience in the footwear industry working for leading brands and manufacturers. A key player involved in the introduction and implementation of Lean to the athletic footwear industry in Asia, providing hands on shop floor training and consulting both internally within the brand and externally with Tier 1, 2 & 3 supply chain partners.
Originally from the UK he has also worked and travelled extensively throughout Asia bringing a unique perspective to lean and efficiency founded on basic shoemaking fundamentals adapted with an in-depth understanding of Asian culture.

Mr. Simon Charles Tidball

Head of Lean and Advanced Manufacturing

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© 2002 - 2024 The American Chamber of Commerce in Vietnam.
Registered Office: New World Hotel Suite 323, 76 Le Lai Street, District 1, Ho Chi Minh City, Vietnam.
+84 28 3824 3562
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About Us

Rep/Contact Info

Mr. David Holmes Deputy Chief Representative

Mr. Gabriel G. C. Kalaw Country Manager, Chief Representative

Mr. Rodd Andrew Patten Senior Operations Manager, Footwear

Mr. Christopher James Scheller Regional Head of Footwear Development - Asia

Mr. Simon Charles Tidball Head of Lean and Advanced Manufacturing

Membership Enquiry

AmCham Membership Enquiry

Join a Committee

Join an AmCham Committee

Mr. David Holmes

Deputy Chief Representative

Mr. Gabriel G. C. Kalaw

Country Manager, Chief Representative

Mr. Rodd Andrew Patten

Senior Operations Manager, Footwear

Mr. Christopher James Scheller

Regional Head of Footwear Development - Asia

Mr. Simon Charles Tidball

Head of Lean and Advanced Manufacturing