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About Us
Established in Vietnam since 1993, Nielsen Vietnam Ltd. has become the country's leading market research agency that offers full service capability and local knowledge across qualitative, quantitative, media, sales & marketing effectiveness and retail measurement lead covering FMCG, Consumer Products, Automotive, Finance, Pharmaceuticals, Telecommunications, Industry & Manufacturing, Real Estate and Tourism.
We study consumers in more than 100 countries including Vietnam to give our clients the most complete view of trends and habits worldwide. And we're constantly evolving, not only in terms of where we measure, or what we measure but also in how our insights can help our clients identify pockets of organic and inorganic growth, driving sustainability and profitability.
Nielsen Vietnam has conducted more than 2 million interviews a year & has a continuous monthly nationwide Retail Audit Service covering 36 categories since 2012.